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With this code, you will get only basic information of a hit to your website. You will not get custom variables, you will not get technical information about the user (i.e. Browser, Screen Size ect). And you will also face a bigger issue…
Rise of the Bots
Bots. Yes, those lovely creatures. Well some are not bad, such as Google or Bing who crawl our site and help with getting you traffic. Nevertheless, they can also cause your trouble, by triggering your image tracker and in a really bad case cause server slowdown.
Thankfully there is a simple solution, you can modify the code. All you need to do is replace the standard image tracking code with the below: